As a brand strategist, I craft meaningful, credible and high-impact strategic business communications for diverse audiences that deliver results. Whether it's a 50-page vendor proposal, fresh copy for the web or, a complex technical analysis, I can provide a well-spring of insightful ideas, quality branding and valuable positioning for a broad spectrum of products and services.
Since the early 1990s, I have worked in marketing in the U.S. and Europe, most recently in senior sales and marketing roles with technology companies leading direct marketing, strategic partnerships, advertising and public relations activities. In my last corporate position in 2000, I worked with gazelle.com as a senior marketing director focused on customer acquisition programs. For Simon & Schuster’s new media division, I led print and Internet integration initiatives launching innovative editorial, Internet and database editorial products.
Today, my client's in finance, technology and marketing benefit from my well-rounded background. The author of two how-to manuals on online auctions and numerous published business articles, I earned a BS in Communications from Northeastern University and a Master’s degree in French from the Sorbonne University in Paris.
The impact of my work is tangible, practical and measurable. To find out more how I can enhance your business communications, please contact me at (203) 535-0290.
Contact information
Lisa Micali
Email: lmicali@gmail.com
Telephone: (203) 535-0290
Artist J. Noushin