Projects
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Roles & Projects
technical writer, business writer, copy writer, ghost writer, editor, journalist, brand marketing and strategic analysis
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M&A corporate descriptive memorandums (CDM)
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Business Analysis
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Proposals/Joint Ventures
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Strategic Plans/Sales Strategy
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RFP Response
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Website Copy
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Brochures, Taglines
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Press Releases
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Case Studies
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White Papers and more.
Strategic research, planning, budgeting, proposals; product/service development; creation, launch and management of marketing, sales, advertising and public relations activities including positioning, messaging, branding, direct response, promotion and PR designed to generate brand awareness, increase customer base, build web traffic, lead generation, garner branding and close sales.
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Research, definition and segmentation of industry, markets, channels and customer groups as well as forecasting customer acquisition and retention costs and projected life-cycle revenue.
Industries/Subject Areas
operations, sales, marketing, emerging technologies, finance, venture capital, M&A, biotechnology, urban development/real estate, IT ...
Books
Editor & Writer, Commerce on the Internet: How to Profit from the Online Auction Boom (© 1999 Auction Universe)
Editor & Writer, Fast Track Affiliate Training: Building Your Strategic Auction Business Plan (© 1999 Auction Universe)
Print & Online Publications
SmartBiz.com, Country Capitalist, Corporate Connecticut, Business New Haven, Globestreet.com, Connecticut Business,
Business New Haven, The New Haven Advocate, The New Haven Register, The Hartford Courant, The Stamford Advocate,
Revolution, Fashion Daily, and others.