Projects   

   Step #1: Understand the Problem 

Typical Projects

• Sales Proposals, RFQs/RFPs

• PowerPoint Presentations

• Business, Product, Operations Insights

• Product & Service Trend Research

• SEO Website

• Blog Copy

• Branding Strategy,

• Key Messages, Taglines

• Online & Email Marketing

• Brochures, Collateral

• Press Releases

• Case Studies, White Papers

• Editorial Articles.

Tasks & Activities

• Writing, editing, original research

• Sales proposals, joint alliances

• Product and service development, positioning, launch, brand management

• Online marketing, sales, advertising and public relations

• Messaging, branding, direct response, promotion designed to generate brand awareness, increase customer base, build web traffic, lead generation, garner branding and close sales.

• Research, definition and segmentation of industry, markets, channels and customer groups as well as forecasting customer acquisition and retention costs and projected life-cycle revenue.

Sector Expertise

small business, start-ups, financial services, venture capital, private equity, mergers & acquisitions, technology, emerging applications, magazines, publishing, advertising, marketing, online media, e-commerce, retail, consumer goods, manufacturing, wholesale distribution, government, biotechnology, healthcare, urban development, commercial real estate, law, philanthropy.

Books

Editor & Writer, Commerce on the Internet: How to Profit from the Online Auction Boom (© 1999 Auction Universe)

Editor & Writer, Fast Track Affiliate Training: Building Your Strategic Auction Business Plan (© 1999 Auction Universe)