Projects

   Powerful Content for Web, Print and Multimedia 

Drawing from multiple spheres of influence including print publishing, Internet/new media and technology, I plan, shape and produce intelligent, targeted brand-based content that informs, educates, entertains and engages.

Typical Projects

• Sales Proposals, Offering Memos

• PowerPoint Sales Presentations

• Business/Operations Analysis

• Product & Service Positioning

• RFQs/RFPs

• SEO Web Site Copy

• Branding, Key Messages, Taglines

• Brochures

• Press Releases

• Case Studies, White Papers

• Editorial Articles.

Specific Tasks & Activities

• Writing, editing, original research

• Sales proposals

• Product/service development, positioning, launch, brand management

• Online marketing, sales, advertising and public relations

• Messaging, branding, direct response, promotion designed to generate brand awareness, increase customer base, build web traffic, lead generation, garner branding and close sales.

• Research, definition and segmentation of industry, markets, channels and customer groups as well as forecasting customer acquisition and retention costs and projected life-cycle revenue.

Subject Areas of Expertise

magazines/publishing, online media, e-commerce, advertising, small business, financial services, venture capital, private equity, mergers & acquisitions, technology, emerging applications, biotechnology, urban development, real estate, law, philanthropy.

Books

Editor & Writer, Commerce on the Internet: How to Profit from the Online Auction Boom (© 1999 Auction Universe)

Editor & Writer, Fast Track Affiliate Training: Building Your Strategic Auction Business Plan (© 1999 Auction Universe)